Avatar: Imperialistic capitalists ruin everything
Tell me if you’ve heard this one before? A guy walks into a movie theater to see the most expensive movie ever made…
Ok, so I don’t have a witty joke to share here, but I do have some words of advice for you before you see the newly released James Cameron epic Avatar. (For more in-depth reviews, click here.)
First, leave all of your positive feelings about free market capitalism and American exceptionalism at the door.
Forget the fact that the dazzling movie you will be seeing is made with technology made possible by the competitive, productive, liberty-soaked forces of the same free market enterprise that James Cameron will be caricaturing, distorting, and criticizing. Also try and forget that only in a society fueled and funded by free market capitalism can people afford movie tickets north of $10 to watch capitalism disparaged at every animated turn.
The bad guys in Avatar are of course the soul-less, penny-pinching stooges of some intergalactic corporation named RDA. The list of stooges includes mercenary soldiers who, I'm sure purely by coincidence, throughout the movie employ Bush/Cheney-like terminology and strategy. These Blackwater wannabe's work for RDA partly for the paycheck, but mostly for the chance to murder the indigenous population of the planet they’re working on.
That planet is named Pandora, the indigenous people are the Na'vi, and the highly-prized natural resource the evil corporation is on Pandora to drill for (unobtainium) just happens to be right under the Na'vi’s ancestral home.
Second, don’t learn anything about the history of the United States above what you were taught in public school history and English classes before venturing off to the enchanted world of Avatar.
In fact, you’d do well to first go rent and watch both Pocahontas and Fern Gully as refresher courses of all the “facts” you accumulated in K-12th regarding the historical and sociological narratives of Native Americans over the past 400 years. Just remember that all people who have “lived off the land”, worshiped a pantheon of pantheistic gods, and used inferior technology and weaponry than their enemies were not only more interesting than you and your civilization – they were probably better human beings as well.
Third, repeat to yourself (at least 30 times before entering the theater), “Style over substance. Style over substance.” This will be super easy to remember, because it was this type of thinking that gave us our current Commander-in-Chief.
Fourth, in order to prepare for the awkwardness of cliché-ridden dialogue throughout the entire movie, ask your friend who is breaking up with his or her significant other to let you sit in on their “calling it quits” conversation. Building up good wincing muscle endurance would be ideal prior to subjecting yourself to a script that not even Al Gore could get the world to believe was worth saving.
Lastly, and with all of that said, Avatar is a visually stunning film. Some of the battle scenes are unlike almost anything I’ve ever seen. For all of its many plot and thematic faults, by the end of the movie I was entertained and pretty happy I saw it. There is minimal cursing, one brief scene of sensuality, and most of the violence was, in my mind at least, negated by the fact that the people engaging in it are 8’ tall blue dudes (and dudettes).
Warning: I did not get to see Avatar on IMAX, but have heard that it really makes it worth the 2 hours and 40 minutes to invest (at least) $12 for the bigger screen and sound.
Let the rest of us know what you thought of Avatar by clicking “Comments” below and sharing your take on it.




December 26th, 2009 - 00:23
LOL! You must follow politics or something…Hilarious assessment of the movie. I saw it this weekend and loved the special effects but obviously could have done without all of the garbage dialogue and anti-business rhetoric.
Keep reviewing the motion pictures, RJ. You’re a regular Medved.
December 26th, 2009 - 06:07
God, I was really looking forward to this movie. But from your review, I don’t know that I want to see it now. I can’t stand the left-wing fantasy garbage where anything business, anything white-male, anything that does not fit their world view, is evil! No matter how good the special effects are, I find it hard to get past that to enjoy films with those themes.
I have some free tickets, but now I may save them for another IMAX film.
December 26th, 2009 - 10:55
Is there a chance, albeit a small one, that anyone with opposing political views than the ones clearly favored by the director of this movie could be moved to consider even for a tiny fraction of a moment the implications of war, the unconscious accumulation of more wealth than humanly necessary in a single lifetime, and the fact that with a different and more expansive understanding of our shared experience as living intelligent creatures on this Earth we are probably quite capable yet unwilling to seek out common ground and warless means to peaceful co-existence? Is this line of contemplation really down to left versus right? How necessary is it to so polarize a belief or view prior to allowing yourself to experience your true human response to what you know is going on?
December 26th, 2009 - 12:52
Crystal-
This is a political blog. You’re barking up the wrong tree.
December 26th, 2009 - 13:12
your review f-in sucks.
Nothing more needs to be said.
December 26th, 2009 - 13:13
Jim — you’re an idiot.
December 26th, 2009 - 16:07
Thanks for the insight “thetruest”. I liked the part where you defended your assessment of RJ’s review.
Here, I’ll try being as eloquent: Your review was really funny, RJ. Much more could be said.
December 27th, 2009 - 07:36
I, too, sat there DISGUSTED while watching this God-aweful liberal whiney melodrama from a man who’s carbon footprint making this movie was worse than I will inflict in my entire LIFETIME!!!!
December 27th, 2009 - 19:46
I think that by polarizing the socioeconomic, political, and spiritual facets of this movie into liberal vs. conservative mantra, they unnecessarily lose a lot of their meaning. To be fair, I am considerably more liberal than the average American. That being said, I also winced at the awful “terror on terror” line, the cliche “jarhead” commander, and a lot of the other overtly environmentally-charged dialogue. I also think the hypocrisy of a major blockbuster release financed by corporate interests is duly noted. But logically speaking, a hypocritical statement is not necessarily an incorrect one. The exploitation of indigenous populations for their resources has been an undeniable consequence of imperialism throughout history. This movie wasn’t just a metaphor for Native Americans (maybe this is just the only example you are aware of). The same has happened on literally every continent on the planet over the past several thousand years. To deny this is to deny blatant patterns of human civilization, and to discount a movie because it happens to shine a favorable light on the side that you don’t happen to belong to is completely unfair. It’s like saying angels in the outfield sucked because you’re from chicago (there are lots of reasons why angels in the outfield did suck, but being a white sox fan wouldn’t be one of them). I think that there is a lot to be taken from it, whichever side of the political spectrum you happen to lie within. For example, the Na’vi would never have been able to triumph against the technologically superior humans without a human on their side who understood the limitations of the humans’ machines. If that isn’t a glowing review of Imperialism and Caucasian supremacy, I simply don’t know what is. Let’s think outside the box a little here and not be so quick to jump to the immediate (and convenient) conclusion that a person whose opinion differs from yours is automatically retarded and a bad storyteller.
December 27th, 2009 - 23:31
Seem to me that in a “free market”, the humans portrayed in the movie would have opened up trade negotiations with the Na’vi to acquire the unobanium they desired at an equitable price to both parties. Of course, that’s not what happened. And that isn’t what has happened throughout history when an indigenous population had resources an imperialist power wanted either. But I’m sure you’ll find way to defend that.
But by all means, I’d love to see you produce a comparable movie focused on “competitive, productive, liberty-soaked forces” that people will actually want to spend $9-10 on. It must really suck going through life diving every experience into liberal vs. conservative terms. I’m sure it makes enjoying ANYTHING quite difficult.
December 30th, 2009 - 14:46
You must be really old and not taken a plane to see outside of USA. Sure, Keep the capitalism and breath your burp when there is no oxygen
December 30th, 2009 - 20:14
I felt the exact same way about this stupid movie, RJ. People like Rainmaker are so certain that they’ve got things figured out and in reality they’re not only the most clueless among us…they’re the difference between a healthy country/economy and the one we have now. An informed citizenry will be able to overcome any obstacle, bear any burden, make any sacrifice history has for us. A citizenry full of people like Rainmaker leads to socialism, communism, and totalitarianism. Empty heads, big hearts.
December 30th, 2009 - 22:35
I really enjoyed the movie..and I am by no means liberal. Anyone with a heart would say that the scumbags in this movie were wrong. I find it a pity, however, that they had to use such a HUGE budget and SO MANY CORPORATE COMPANIES to produce a film with such a meaning.
January 2nd, 2010 - 12:04
I totally agree. We are all guilty of messing everything up, especially James Cameron, so let’s not give notice to anything preachy here, especially coming from James Cameron. Nobody likes a hypocrite. Not to mention, we are the only ones in the Universe so the entire basis of this movie is just insane anyway. God hates Avatar!
January 3rd, 2010 - 15:58
While I would recognize hypocrisy if an RDA-type society had financed Avatar and its patrons, Aaron has it here: this isn’t a damnation of free-market economics. Rather, it’s an attack on soulless greed (you may equate the two if you wish). CrystalsKarma is spot on, IMO… Forcing this through the lens of Left v. Right (even- no, especially on a political blog) cheapens your political views and discredits your critical taste in art. I enjoyed Avatar immensely, and it ranks among my favorite films. Be aware of prejudice in reviews. As Oscar Wilde once said, “Art mirrors the spectator.”
January 3rd, 2010 - 21:49
Spoiler ahead – you’ve been warned!
RJ – you neglect to mention one critical fact about the plot – those white-male capitalists you so vehemently defend are in the act of committing MASS GENOCIDE. How can you defend that? Oh…I see, you don’t even try to defend it, instead you ignore it even happening by making no mention in your ‘critique’. I am Republican/Conservative in most respects, but I still can identify with the themes and morality presented in this movie. I truly feel sorry for those lacking the spirituality and compassion to NOT identify with this movies message.
January 4th, 2010 - 14:17
I see a lot of people making comments about the “obvious” parallels Cameron is drawing between Avatar ideas and the emperialism of America. While Cameron’s intentions on this front may or may not be true, I think people are forgetting that it is a fictional story, after all – a story about a group being taken advantage of. Would these people accusing it of liberal bias find offense in any movie where an underdog group is being abused? Also, I don’t see how you could say the movie puts down all capitalism – it is obviously putting down mercenaries and ruthless capitalism, but to say it puts down all capitalism is a stretch. I even saw a conservative reviewer bashing the movie for promoting hatred of American troops – would you say that Jack Nicholson’s character in A Few Good Men promoted hatred of the military? It’s just a story, and in the context of the story, the mercenary troops were deserving of the audience’s hatred.
If a movie makes people think about things in a different way than they would otherwise think about them, I’d say it’s doing a service, no matter how simply or “obvious” the concepts are communicated.
January 6th, 2010 - 12:34
I just love seeing politicians get pissed off by art.
Pretty sad and pathetic when people are so allied to one political identity or another of their choosing that they cant take off their campaigning buttons for whatever bought-and-paid for, blue or red retard they currently support and just enjoy works of art, passion, and imagination on their own merits. They cant laugh at something hilarious and over-the-top like “Team America: World Police” (because they see it as pro-war), sit on the edge of their seat for an intense tale like “Braveheart” or “Apocalypto” (because of whatever they think about stupid right wing poopoo head Mel Gibson), be thrilled by a story of revolt and sacrifice like “V for Vendetta” (because it “applauds terror”), or be awed by something gorgeous and moving like “WALL-E” or “Avatar” (because it has the audacity to feature plants or a story of indigenous extermination in the name of profit).
Was “Dances with Wolves” nothing but a pinko commie liberal whiner swipe at pure beautiful glorious free market capitalism too? If the original 3 “Star Wars” films were released today, would they be nothing but a swipe at American imperialism and a pat on the back to terrorists? Is blowing up the Death Star a barbaric endorsement of 911 or something?
It must be hard to be so enslaved to one political ideology or another that you would actually say “gee I dont know if I’ll see Avatar now since it just smells all liberal-like.” Why dont you just live on the wild side for a bit and try seeing a film that arouses your interest with an open mind?
Here’s a suggestion: Go see “Avatar.” Then ask yourself who you were rooting for. If you think rooting for the Na’vi and the humans being villains says something about capitalism, fine. That doesnt give you occasion to blast the work of art…it gives you occasion to think about why you reacted to the hypothetical situation the work of art depicted and what that reaction says about your values and beliefs. Maybe it says nothing and maybe it says a lot, but thats up to you.
January 17th, 2010 - 08:02
j707 I could not have wrote a better comment myself. These people really need to get out of the house more.
January 19th, 2010 - 15:03
Weeks ago I said that the film reminded me of Fern Gully. I haven’t seen the movie, and I’m sure I would enjoy it for the eye candy but I will wait for blu ray.
January 20th, 2010 - 10:45
i wonder what native americans think of this movie. Did we need to make a movie about the future to tell a story of the past? Or will no one finance the past because we are all guilty
May 18th, 2010 - 21:57
The movie was beautiful as its own story, regardless of any political affiliations. I enjoyed it because of that, and I wish more people would do the same. You come off as a jaded old fool when you speak the way you do and try to apply political interpretations. Those things really don’t matter. It’s a movie… and a damn good one at that!!!